World UNESCO Heritage Site Branding

Branding /
Art Direction
Branding project for the JangGyeong PanJeon, Despositories of the Tripitaka Koreana, located witihin the Haein temple. JangGyeong PanJeon is a UNESCO World Heritage Sites, and the Tripitaka Koreana is a UNESCO’s Memory of the World recipient. 



Complete collateral
Logo ideation
Optical adjustments for the logo 
Smaller icons and logomark variations
Brand typography and color
5th element inspiration drawn from traditional Korean window and rice cake block patterns

Mark